Calling the pending storm "historic," the National Weather Service (NWS) is calling for 12-24 inches of snow to be dropped on Norfolk, Plainville and Wrentham between Friday and Saturday.
According to the NWS, the snow will start sometime after 10 a.m. and increase in intensity as the day goes on. The peak of the storm is expected to occur late Friday night into early Saturday morning with snowfall rates reaching up to 2-3 inches a hour.
The snow is not expected to taper off until Saturday evening.
Winds ranging from 25 to 35 MPH with gusts up to 55 MPH should add to the blizzard conditions and the weather service said visibility will be no better than a quarter-mile.
The pending snow and poor conditions have resulted in the NWS declaring a Blizzard Watch starting Friday morning for Wrentham and the surrounding towns.
According to the NWS, a blizzard watch means there is a potential for considerable falling and/or blowing snow with sustained winds or frequent gusts over 35 mph and visibilities below ¼ mile for at least three hours. White out conditions will be possible, making travel very dangerous.